Goongbe | Zero to Seven

Made by royal wisdom, Care by safe rules

Goongbe is a baby brand born from the idea that all babies are just as precious as royal babies are.

We added Goongbe’s skin science and sincerity to wisdom built over a long period of time, so that more children would be able to enjoy the skincare methods that only a few special babies enjoyed in the past.

Now, more babies enjoy baby cosmetics made with higher standards.

Origin
Goongbe originated from the secret methods for keeping the precious skin of royal babies healthy during the Joseon Dynasty.
On the third day after the baby was born, at a strictly set bathing time, the baby took a bath in a special secret recipe made from peach trees, plum trees, and mulberry trees in special water drawn from an auspicious direction, and this is the origin of Goongbe.

Goongbe, which creates the foundation for healthy skin for life, was born by adding modern scientific technology to the skincare methods of the royal family that contain the wisdom of nature.
The source : www.gogung.go.kr

The placenta jar and lotus motifs displayed on Goongbe packaging contain the wishes for the health of the baby.

The royal placenta jar of the Joseon Dynasty symbolized the wish for the health and longevity of the royal baby, and the lotus flower is a flower used in royal court ceremonies that symbolizes strong vitality that blooms beautifully even in mud.

According to the records of the childbirth of King Yeongjo’s mother, she chose an auspicious hour on the third day after the baby was born for his first bath, which was in water boiled with plum trees and peach trees.

Through literature recorded about 300 years ago, we can get a glimpse of the royal family’s wisdom for protecting precious baby skin.

Five Types of Trees

The main raw materials for Goongbe are five trees. Ingredients from peach trees that offer a skin protection effect, from plum trees that provide a moisturizing effect, from mulberry trees that have a soothing effect, and the beneficial parts of quince and willow trees are carefully selected, collected, and mixed in the optimal ratio to deliver their natural efficacy to the skin. *Limited to the characteristics of the ingredients

Royal Oji Complex™

For 15 years, Goongbe Research Center has been continuously researching and developing the ingredient ‘Ojitang’, which was developed by applying modern technology to the royal family’s secret for protecting baby skin.

After extensive R&D, the Royal Oji Complex™ was developed. It is a patented ingredient that maximizes ceramide, polyphenol, and amino acid, which are active ingredients for children's skin contained in five types of trees, and is optimized for baby's skin.

What does Royal Oji Complex™ do?

Moisture improvement effect after 4 weeks Enhanced by 15.6%
Skin barrier improvement effect after 4 weeks Enhanced by 18.7%

Royal Oji Complex™ skin moisturizing improvement efficacy evaluation test, Testing institution: Korea Dermatology Research Institute, Testing period: Nov. 24 – Dec. 22, 2021 | Target: 21 adults

Royal Oji Complex™ skin moisture barrier improvement efficacy evaluation test, Testing institution: Korea Dermatology Research Institute, Testing period: Nov. 24 – Dec. 22, 2021 | Target: 21 adults

Royal Oji Complex™
contains ingredients that are essential for healthy baby skin.

Skin moisturizing improvement efficacy evaluation test, Testing institution: Korea Dermatology Research Institute | Testing period: Nov. 24 – Dec. 22, 2021 | Target: 21 adults (individual variation)

Skin moisture barrier improvement efficacy evaluation test, Testing institution: Korea Dermatology Research Institute | Testing period: Nov. 24 – Dec. 22, 2021 | Target: 21 adults (individual variation)

Skin relief efficacy evaluation test, Testing institution: Korea Dermatology Research Institute | Testing period: Nov. 24 – Dec. 22, 2021 | Target: 21 adults (individual variation)

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Goongbe’s Promise

Goongbe complies to standards and principles to ensure that our products are safe, from the very first raw material stage to the moment they touch the baby's skin.

01 NO-ALLERGEN ingredients

Goongbe excludes ingredients suspected of causing allergies in fragrances designated by the Ministry of Food and Drug Safety and the EU, and only contains mild ingredients that are perfect for sensitive baby skin.
02 Non-irritation fragrances that are safe even for the mouth

Goongbe's delicate fragrance can be used safely even if it touches a child's mouth, as it uses aromas that meet the food additive standards set by the American Flavor and Extract Manufacturer's Association (FEMA). * This is a cosmetic product, so make sure children do not eat it.
03 Ingredients that meet global standards

Goongbe uses only global-standard ingredients that are safely used not only in Korea but also in the US and Europe.
04 Strict additive-free principle

Goongbe does not use ingredients that can cause skin irritation for an artificially good texture. We follow a strict additive-free principle so as not to irritate delicate skin.

Genetically engineered ingredients PEG surfactants Animal ingredients Preservatives Ethanol Mineral oil Talc
05 Meticulous safety tests

We thoroughly check quality, efficacy, and safety through tests conducted by human body testing institutes.
1. Hypoallergenic test for sensitive skin
  
  All Goongbe Pri-mmune products have completed a hypoallergenic test to determine whether they cause skin irritation or allergies on sensitive skin instead of normal skin so they they can be used more safely on baby skin which is delicate and sensitive.
  *There are individual differences
2. Allergen-free test for all ingredients
  
  This product can be used safely without worrying about allergies even on sensitive and delicate skin, as it does not contain 25 allergens(korean standards, EU 24 kinds) in fragrances designated by the Ministry of Food and Drug Safety and the EU.
  *There are individual differences
3. Infant skin safety test in Japan
  
  Completed safety tests for 5 types of skin irritations for infants (dryness, dead skin cells, itchiness, irritation, redness) based on the World Medical Association regulations
  * Items tested: Pri-mmune Shampoo&Bath, Pri-mmune Moisture Lotion, Pri-mmune Moisture Cream, Pri-mmune Deep Moisture Cream
4. Eye irritation alternative test
  
  Goongbe products that come in contact with the eyes have completed eye irritation replacement tests with an alternative animal testing method registered by the OECD and the Ministry of Food and Drug Safety as an internationally acknowledged test method, so you can use them safely when washing children’s hair, face, and body. *In case of contact with eyes, rinse immediately
  * Items tested: Pri-mmune Shampoo&Bath, Pri-mmune Easy Bath, Pri-mmune Moisture Lotion, Pri-mmune Moisture Cream, Pri-mmune Deep Moisture Cream, Pri-mmune Red Soothing Serum, Pri-mmune Creamy Soap

* The information above is for the Goongbe Pri-mmune line.

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Goongbe’s Skincare & Living Care

Baby Care

Pri-mmune: Premium baby care line that is milder and crafted with more care for your baby
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Kids & Family Care

Solution: Low irritation moisture protection line takes care of children’s skin that is prone to sensitivity as children grow increasingly active
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Sun care: Safe sun care & cleansing line that is mild for delicate, sensitive skin
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